Wholesale vs Retail Marketing – Efficiency 101

Are you operating at maximum efficiency? What is your target audience and how do you reach them? Measure your marketing efficiency by the amount of time you spend reaching your target audience and the amount of sales you close on account of your efforts. Are you focusing on retail and missing wholesale opportunities? An example […]

My Friend, Dick LeBeau

A True Story Ok, I lied. . . he probably wouldn’t call me his “friend”, BUT, I did caddy for him when I was about 14 years old during a tournament at the Fort Wayne Country Club. And we spent over four hours together on the golf course. At that time, he was in about […]