Running your business, be careful that the cost savings you experience may move you rapidly to cost-efficient mediocrity. Within the context of many organizations, decisions from the top can move an organization toward a more “efficient” business model that is “mean and lean”. Yet they undermine the fundamental service aspect of the business so that […]
Author Archives: bauerg
Wholesale vs Retail Marketing – Efficiency 101
Are you operating at maximum efficiency? What is your target audience and how do you reach them? Measure your marketing efficiency by the amount of time you spend reaching your target audience and the amount of sales you close on account of your efforts. Are you focusing on retail and missing wholesale opportunities? An example […]
My Friend, Dick LeBeau
A True Story Ok, I lied. . . he probably wouldn’t call me his “friend”, BUT, I did caddy for him when I was about 14 years old during a tournament at the Fort Wayne Country Club. And we spent over four hours together on the golf course. At that time, he was in about […]
Obergefell – My Top Ten Lists of Considerations Under The Law
The Supreme Court has spoken and the rights of same-sex couples have been recognized under the law in Obergefell v Hodges. What does this mean to you as a practitioner? It means that virtually everything you do that is colored by this opinion must now be revisited and in ways you may not have immagined. […]